Paranormal Activity

Impact of new technology on media industries

New technology, mainly concentrating on the internet and social websites, allows media industries to interact directly with their audience. The movie 'Paranormal Activity' used the internet to determine where the largest demand was for their production. The audience had to go to a specific website and vote for the first screenings to be shown in their town. This helped the movie to increase hype and anticipation for the release. The advertising campaign for the movie was also mainly distributed on the internet, mainly seen on the video sharing website 'YouTube' where the trailer reached over 25,000,000 views.

The transformation of distribution and marketing strategies by media institutions

The method of selective distribution was a method used by the producers of Paranormal Activity to use with

Film Industry: Transformers 3

Genre: Action/Adventure/Sci-Fi

Overview: The 3rd installment in the Transformers series, ''Dark of The Moon'', is set 3 years after the events of the second movie. The Autobot allies have found hidden alien technology with the help of humans. The Decepticons plan to use the technology to enslave humanity and save their home planet Cybertron. The leader of the Autobots, Optimus Prime, stops the Decepticons and saves earth.

Director: Michael Bay

Production Company: Dreanwork Pictures & Paramount Pictures

Release Date: 29th June 2011 (UK)

Poster Campaign: