Impact of new technology on media industries
New technology, mainly concentrating on the internet and social websites, allows media industries to interact directly with their audience. The movie 'Paranormal Activity' used the internet to determine where the largest demand was for their production. The audience had to go to a specific website and vote for the first screenings to be shown in their town. This helped the movie to increase hype and anticipation for the release. The advertising campaign for the movie was also mainly distributed on the internet, mainly seen on the video sharing website 'YouTube' where the trailer reached over 25,000,000 views.
The transformation of distribution and marketing strategies by media institutions
The method of selective distribution was a method used by the producers of Paranormal Activity to use with
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